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Editing and proofreading

Every piece of text has a tone. This tone or 'voice', when used with your organisation's branding and typography, contributes to a particular personality or image that readers build up in their minds. The tone of your text needs to reflect the authentic voice of your organisation, one that accurately reflects who you are, what you stand for and what you do.

Editing, then, is an extremely important aspect of the content creation process. Editing ensures that texts communicate their intended meanings and that the texts are both accessible and comprehensible to people unfamiliar with a given topic. Also, editing helps to ensure there are no unintended messages in a text, that information from various sources is consistent throughout a text, and that the messages in different areas of your organisation are consistent.

 

What is a Style Guide?

A style guide is a consistent policy for the presentation of information. Most organisations have one and there are three reasons why:

  • It is cost-effective to have certain decisions made once
  • It promotes a sense of professionalism and unity to an organisation
  • It makes text more accessible.

The Macquarie Dictionary and the AGPS Style Manual are the primary tools used by most Australian organisations to ensure consistency within texts. 

 

How we can help

We can help you create your organisation's house style guide. We also offer a range of different editing services.

Deborah has extensive experience in exhibition and scientific editing. Her clients include the Australian Museum, the NSW State Library, ACIAR, the Lord Howe Island Museum, Dorrigo Rainforest Centre, Macmillan Publishing and more.

Nerida has extensive experience in business, technical and academic editing. Her clients include Allianz, Multiplex, TAFE, the University of Sydney and more.

Karen has extensive experience in education publishing. Her clients include the Department of Education, TAFE, University of Western Sydney, Cengage Learning (formally Thomson Nelson) and Lioncrest Education.

 

More

What is style?

Why is language so important?